Increase Conversionsĭon't make your customer think.
Proof: HubSpot used list segmentation as part of their marketing strategy to hit a 16.4% email click-through rate-that's 583% better than the 2.4% standard around the email marketing industry. List segmentation helps you send customers content that they actually want to see, click on, and interact with by organizing them into interest groups. But without relevant content, your email click-through rates will plummet faster than a skydiving elephant. You can spend weeks A/B testing calls-to-action and email designs. Proof: Women's fashion site Swa圜hic segmented their email lists based on buying habits and high-engagement hours during the day, and they managed to increase open rates by 40%. Using list segmentation you can send tailored subject lines to specific groups, better enticing them to click. It doesn't matter how compelling the content inside is: if people don't open your emails, they won't be buying what you're selling. Plus, accurate segmentation leads to improved click-through rates, conversions, and deliverability. With the right segments, you can make it easy for customers to understand why they need your product, or what they should buy from you. Targeted emails offer an ideal way to usher prospective customers through your sales cycle without a sky-high price tag or lengthy hands-on time. Email is unique because unlike other widespread communications-television, social media, radio-you can craft content for groups of users and deliver it in batches, instead of broadcasting generic content to everyone and hoping it appeals to a majority of your audience. List segmentation works because it provides an individualized experience via a mass medium. Many email marketing apps will manage segment organization for you (some will even automatically sort your customers into segments), but you'll need a rough plan in place before assembling groups. Some email marketing apps will gather data for you, too, like the recipient's location and level of engagement.Īn email-sending tool - Preferably one that plays nicely with list segmentation, like MailChimp, AWeber, or Intercom ( we'll discuss these more later).Ī way to organize your segments - In their purest form, segments are just email lists with acceptance criteria. If your user data is sparse, no worries: you can collect information and build out user profiles as you go. User data that's tied to an email address - This data can be anything from someone's gender to their favorite soccer team. Here's what you'll need at a basic level: It doesn't take much to get started with email list segmentation if you're willing to put some effort into the planning process. But don't panic: it's an evolving strategy that builds upon itself, and most email marketing tools are set up to handle multiple segments. How Can I Start Segmenting My Email List? Leveraging Data for Effective List Segmentation In this guide you'll learn what email list segmentation is, when you should do it, and how you can put it into action to power up your email marketing. And when you do it right, the payoff can be huge: MailChimp found that when their users segmented email lists based on data like location and job title, open rates increased by almost 19%, and click-through rates by almost 22% compared to non-segmented sends.
Segmenting your email list helps you speak more intelligently and directly with your customers, giving them information that they want at the opportune time. What makes email marketing so powerful? Some say that the secret sauce is list segmentation-the practice of dividing your email list into groups based on characteristics like interests and demographics. Twitter still emails me when I gain a new follower. But email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Take social media: it was supposed to supplant email as a marketing channel long ago. Heck, those email-killers use email to teach me how their apps work. Every month a new email-killing product comes along, and every month my Gmail inbox continues to swell with product updates, company news and coupon codes. Reports of email's death are greatly exaggerated.
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